Catching up to the couch potato.
It used to be much easier for marketers. The sofa was the center of the consumer’s home life, and thus the center of marketing activity. It was the place where marketers could easily find consumers reading the newspapers, or watching TV, or listening to the radio.
But consumers are moving on, and in ever-increasing numbers each day, getting their information and entertainment from their laptops, their mobile phones, and their video game consoles. Media consumption is no longer passive; consumers are leaning forward, keeping their fingers on the mouse, and their thumbs on their cellphones. The traditional couch potato is now constantly up and about. Smart marketers who want to communicate with these consumers must find them first, and find a relevant touchpoint into their lives. And that is precisely where OgilvyOne can help you.
With OgilvyOne’s fully integrated interactive unit, we can provide you with a complete range of digital, interactive, and consulting services to reach the modern and constantly evolving consumer. Aside from developing digital creative work, we also provide digital media planning and buying services, search marketing, research, analytics, and emerging platform services. We bring insight, strategy and execution together, and most importantly, we constantly track and measure the impact and influence of the work on your customers.
Never a company to rest on our laurels, OgilvyOne is committed to continuously improving ourselves. We have a stringent evaluation process, the Five Star Program, by which we measure ourselves against the best practices of the business world. One key element of this program is our commitment to creative excellence. In 2008, OgilvyOne won both Media Magazine’s Digital Agency of the Year Award, as well as the Interactive Agency of the Year at the 2008 Digital Media Awards. We also dominate the DMA Echo Awards, a measure of the effectiveness of our digital and direct advertising.
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- OgilvyOne wins 9 metals in the 21st Philippine Advertising Congress.
- Rule the digital space with Alpha Relationship Management, Digital Space Monitoring & Affinity Marketing. Contact Elly Puyat.