Client: Nestlé Philippines
Project: The Good Santas
Services: Facebook Application
Summary
Consumers knew that Nestlé Fruit Selection Yogurt (NFSY) was good for one's health. But they also associated yogurt with an unappetizing, sour taste.
Since the holidays - a time when people indulge in their favorite treats - was coming up, NFSY took the opportunity to create a Christmas-themed Facebook application that would allow consumers to treat each other with gifts like NFSY.
Enter The Good Santas. The Good Santas was an application that, for the first time, let Filipinos experience the age-old tradition of Kris Kringle online on a massive, Facebook-wide scale.
After being assigned 'babies' and anonymous Secret Santas, members could then send and receive virtual gifts (videos, mp3s, links - anything that could be shared online) depending on a theme that changed every week.
Among NFSY's gift suggestions, only one item (a coupon for a free cup of NFSY) remained constant, because it applied to each and every theme of The Good Santas: Something Sweet, Something Yummy, Something Fruity - emphasizing the many good things that one can expect from a cup of NFSY.
How did it do? With only Facebook ads to promote the application, 3505 participants signed up in just one month, and a total of 5894 virtual gifts including NFSY coupons were exchanged.
The Good Santas became a fun and engaging way to communicate that NFSY was as delicious as it was good!
For more information, Email Melissa.Crucillo@ogilvy.com or give her a call at 885-0001 local 101.