It was more than 20 years ago when the company’s founder David Ogilvy first said: “We pursue knowledge the way a pig pursues truffles.”
Today, this outlook is still very much alive in OgilvyOne. At our fingertips is an Ogilvy-wide intranet called Truffles which houses an incredible breadth of learning and best-practice work from all disciplines across the world.
This massive, dynamic network gives us the knowledge we need to help clients stay on top of a constantly evolving marketplace.
Allow us to share some of what we’ve learned with you.
Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all aspects of everyday life, from online dating, shopping, wine tasting, baseball and gambling to health care, antiterrorism initiatives, human resources management and marketing.
OgilvyOne takes a fresh look at social media and brings you perspectives from twelve different Asian countries. Get to know your key markets through insights, statistics and information in this study. Created by digital experts from the Ogilvy Network, it is a helpful tool in marketing to different cultures and finding new ways to bring your brand to life.
Recession doesn't always have to all be doom and gloom. It's an opportunity for brands to look for different ways of marketing themselves and to identify new markets. Ogilvy London Planning put together the following "9 rules of thumb," which provide essential action points to get the most out of your brand in an economic downturn.
Brian Fetherstonhaugh's article talks about the need to replace the 4Ps of marketing with the 4Es.
What percentage of budgets are spent online, per industry? What kind of media spend do you have to put behind online advertising for it to be effective?
At this agency, it's different. David Ogilvy said it succinctly and memorably: "We sell or else."
- Can Brands Have a Social Life? Get perspectives on how your brand can benefit from interacting with customers through media.
- OgilvyOne wins 9 metals in the 21st Philippine Advertising Congress.
- Rule the digital space with Alpha Relationship Management, Digital Space Monitoring & Affinity Marketing. Contact Elly Puyat.