To respond to the global economy, OgilvyOne created a booklet called Digital in a Downturn: Smart Strategies for Tough Times. This gave practical advice on dealing with marketing budgets in a time of recession. It had tips on using digital to drive sales, making advertising work harder, as well as optimizing production expenditure and creative assets.
In turn, this inspired us at OgilvyOne Manila to relaunch our website. It was a way to give clients easier access to the latest in digital and one-to-one marketing. It also let us formalize certain services to help clients turn the downturn into opportunities for their brands.
Here, you can read about our newest services: Alpha Relationship Marketing, Digital Space Monitoring and Affinity Marketing.
Alpha Relationship Management
For years, we’ve practiced consumer relationship management using Differential Marketing, the idea that a small percentage of a brand’s consumers accounts for the lion’s share of its profits. We help clients identify these consumers– those we call the Digital Alpha Dogs. On the digital space, these alpha dogs have the power to spread opinions like wildfire. Use them to your advantage. With digital, their points of view on your brand become instantaneous, ubiquitous and permanent.
Digital Space Monitoring
Knowing what competition is doing and not doing is key in converting opportunities that aren’t very apparent. The same goes for knowing your consumers. Today, they power and lead majority of the conversations about brands in the digital space. That’s why we offer our clients Digital Space Monitoring. This clues them in on any activity involving their brands and their competitors’ within the digital space. In turn, this lets clients put together a clear action plan for moving their brand forward.
Affinity Relationship Marketing
Affiliate Relationship Marketing encourages collaboration between like-minded but non-competitive brands. This allows consumers experiences that are well rounded, fuller and ultimately more satisfying. Recession or not, we use this marketing technique with a lot of our clients. It boosts the overall equity of a brand without straining marketing budgets.
For more information on these services,
please contact Melissa Crucillo at:
+632-885-0001 loc. 101
Melissa.Crucillo@ogilvy.com
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