Can Brands Have a Social Life?
Introduction
All brands can have a social life. Big brands, small home grown brands, business brands, consumer brands and individuals who want to create their own ‘personal’ brand. Social media is democratic by nature and the barriers to entry are relatively low.
This study provides direction to brand marketers and digital consultants on how to design a social media strategy in Asia as part of a brand’s overall digital strategy. It starts by defining social media, as well as giving insights into its similarities and differences across key Asian markets - China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam. It then provides practical, hands on advice on what steps brands should take to plan their social media strategies along with frameworks and tips for success.
As social media is changing, this is a dynamic study which invites you to share your questions, observations and experiences. By exchanging ideas, it will get more marketers to better understand social media in Asia, and in turn deliver more effective solutions that not only enhance consumer’s lives but deliver deeper value to brands.
This study does not have all the answers, but hopefully goes some way towards addressing the key questions or at least stimulating the debate.
| For a discussion or a PDF copy on social media, contact Melissa Crucillo at: +632-885-0001 loc. 101 Melissa.Crucillo@ogilvy.com |  |
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